I decided to become my own publisher (Yooper Publications) when I realized I was going to write an entire series of walking tour books based on European cities and their historical events and historical periods of time.
I’ve learned a lot
I entered the fifth and final phase of the publishing spectrum the moment we published (and picked up) the first book, Where Did They Put the Guillotine? —A Walking Tour of Revolutionary Paris (1789–1794)–Volume One. This final component is the marketing and public relations portion of my journey. In other words, getting people to become aware my books exist. You remember the movie where they build the baseball field in the middle of the Iowa cornfield? It was the “build it and they will come” type of mentality. Well, not true in the case of trying to sell one’s book in an industry where 2.2 million books come on the market each year (walk through Books A Million sometime and take a look at the competition—that should sober up every aspiring author). Read More Build It and They May Not Come
