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American “Grande Horizontale” and Nazi Collaborator

From the time she was a very small girl living in San Francisco, Florence Juliette Antoinette Lacaze knew she wanted a special place in life. Florence quickly determined that because she wasn’t born into that “special place,” she would have to develop it on her own. From that day on, everything Florence did was a calculated move to enhance her position in society, create wealth, and as we’ll see after France’s liberation, protect her physical self and reputation (Florence perfected the art of lying to enhance her life story). In other words, Florence built her entire life around her. While Florence was a benefactor to her friends, she was ruthless towards her enemies. She shared several common traits with her deceased father-in-law, Jay Gould, the notorious 19th-century “Robber Baron.”


Did You Know?

Many of us were required to read F. Scott Fitzgerald’s novel The Great Gatsby while in junior high or early high school. Remember those days reading about East Egg and West Egg? East Egg was the aristocratic section of town while West Egg belonged to the nouveau rich. The character social types were in love with money, social standing, and generally created a lot of messes in their lives (and others). Fitzgerald finished the first draft and sent it to his editor. It was promptly sent back to the author because Fitzgerald “had not sufficiently developed the characters with any believability.” Fitzgerald and his wife, Zelda were, at the time, fixtures on the French Riviera staying in Frank and Florence’s hotel, in Juan-les-Pins. They were first hand observers of mid-1920s high society and the exploits of the crowd which included Florence. So, when the draft was sent back for revisions, Fitzgerald fleshed out his characters using the group of people orbiting around Florence. When the novel was published, it met lukewarm reviews but more revealing was the fact that none of the Riviera crowd recognized themselves.


Let’s Meet Florence

You’ve probably never run across the subject of our blog today. Florence Lacaze Gould (1895−1983) was and is to this day, an enigma. Very little has been written about her, much to the delight of her estate and foundation. In fact, the availability of images of Florence is tightly controlled by her foundation. Her legacy (and that of her husband, Frank Gould) are nowhere to be seen in written accounts of the numerous properties they founded or developed into very successful businesses. Read More American “Grande Horizontale” and Nazi Collaborator

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Puttin’ On The Ritz

 

For those of you who are familiar with our books (Where Did They Put the Guillotine? A Walking Tour of Revolutionary Paris and Where Did They Burn the Last Grand Master of the Knights Templar? A Walking Tour of Medieval Paris), you know they are built around visits to buildings, places, and sites significant to the book’s theme.

Those buildings and sites are only bricks and mortar or dirt and grass unless you know the stories behind them. Once the stories are told, the buildings and sites jump to life and not coincidentally, they are usually centered around some very interesting people.

Exterior of entrance to the Hotel Ritz Paris. Photo by Markus Mark (May 2009). PD-Release by Author. Wikimedia Commons.
Exterior of entrance to the Hotel Ritz Paris. Photo by Markus Mark (May 2009). PD-Release by Author. Wikimedia Commons.

The subject of today’s blog is one of those buildings. Although much younger than the buildings in our prior books, the Hotel Ritz Paris has hundreds of stories with a cast of legendary characters, not the least of which are the hotel’s occupants—both Germans and civilians—during the Nazi occupation of Paris between 1940 and 1944.

Listen to “Puttin’ On The Ritz” while you read.

Marie-Louise and César Ritz

Squeezed into the Paris newspaper headlines but subordinate to the daily updates on the Dreyfus Affair, the much anticipated “glittering reception” on 1 June 1898 formally announced the opening of César Ritz’s new hotel located at 15 Place Vendôme on the fashionable Right Bank in Paris. Invited guests to the Belle Époque event at the Hotel Ritz Paris included the writer Marcel Proust (1871−1922) who spent much of the evening watching the wealthy and internationally known guests, many of whom he would later feature (albeit under different names) in his books.

Portrait of César and Marie-Louise Ritz. Photo by anonymous (c. 1888). Schweizerische Verkehrszentrale. PD-70+. Wikimedia Commons.
Portrait of César and Marie-Louise Ritz. Photo by anonymous (c. 1888). Schweizerische Verkehrszentrale. PD-70+. Wikimedia Commons.

César Ritz (1850−1918) was already well known by 1898 for his premier hotels in Rome, Frankfurt, Monte Carlo, and other European locations. Every need of his guests was fulfilled. Despite owning and operating multiple hotels, The Hotel Ritz Paris would ultimately become his legacy. Unfortunately, Mr. Ritz passed away in 1918 leaving control of the hotel to his wife, Marie-Louise Ritz (1867−1961). After Mr. Ritz’s death, his wife (with assistance of the hotel’s managing director) would run the hotel with her son, Charles (Charley), who reluctantly joined the management team in the 1930s. Charley would manage the hotel after her death but never shared his father’s passion or sense of perfection when it came to “the old ways” of creating a perfect client experience. Read More Puttin’ On The Ritz